Forbes’ list of ‘Highest-Paid YouTube Stars 2018’ is topped byof Ryan Toysreview, who makes his millions by reviewing everything from toys, cars, Legos through simple home-made videos that are then uploaded on his YouTube channel by his parents.
The prestigious US business magazine said these short videos have made Ryan one of the most popular influencers online, with 17.3 million followers and a total of nearly 26 billion views since he and his parents launched his main channel, Ryan ToysReview, in March 2015.
‘For Ryan, this means not only an endless stream of toys to play with but also a seemingly endless stream of money: He was this year’s highest-paid YouTube star, earning USD22 million in the 12 months leading up to June 1, 2018,’ Forbes said.
‘I am entertaining and I am funny,’ Ryan recently said in an NBC interview, explaining the popularity that has led him to become a mini-millionaire.
The Forbes list includes American actor Jake Paul who comes in at the 2nd spot with earnings of USD 21.5 million, British gamer who specializes in Minecraft, DanTDM ranked 4th with earnings of USD18.5 million, Hawaii-native Markiplier ranked 6th with USD17.5 million earnings and Swedish gamer PewDiePie with USD 15.5 million earnings, who is ranked 9th.
Paid Like A Boss: ITC, GCPL Top Bosses Earn 400 Times More Than Their Employees
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It Pays To Be The Boss
By Masoom Gupte
It’s all in the numbers. Have a look at the compensation packages of top executives compared to employees down the rank.If you ever wished to know how your pay compares with that of the boss, all you must look for is a tiny data point in the annual report: ratio of remuneration to median remuneration of all employees.
Median remuneration basically means that half the employees in the organisation make less than the amount, while the remainder half makes more.
Earlier this year, a new Securities and Exchange Commission rule mandated that publicly traded companies disclose how their heads were compensated in comparison with their employees, through pay ratios.
Similar ratios are already being provided by Indian companies in their annual reports. A look at what some of India’s highest-paid business leaders make and how that compares with the median remuneration.
In Pic: On the left is YC Deveshwar, and on the right is Vivek Gambhir.
‘Brand partnerships, a clothing line, millions of fans: What was once solely the province of superstar athletes and Hollywood A-listers now includes ‘Markiplier’, one of the world’s highest-earning YouTubers, who hauled in USD 17.5 million over our 12-month scoring period,’ Forbes said.
On Ryan, Forbes said he is part of the YouTube trend of unboxing, in which content creators film themselves opening up toys, tech products and other consumer goods, explaining different features and, in Ryan’s
case, ‘screaming and giggling with enthusiastic delight as he does so.’
Nearly all of Ryan’s money, or about USD21 million, comes from pre-roll advertising on his channels ‘Ryan ToysReview’ and ‘Ryan’s Family Review’. The remaining USD 1 million comes from sponsored posts.
‘When views go up, so do these automated ad dollars. With more views than anyone else on the list, it’s no surprise he claims the top spot,’ Forbes said.
Ryan has signed with kid’s entertainment studio Pocket.watch last year and in October, it was announced that content from his channel will be repackaged and distributed on Hulu and Amazon.
In August, he launched ‘Ryan’s World’, a toy and apparel collection sold exclusively at retailer Walmart. The line, which Ryan heavily promotes on his YouTube channel, features a variety of slimes and putties, Ryan action figures, T-shirts and toy cars.
‘It’s so cool’, Ryan, who serves as creative director, said of seeing his face in the aisles of Walmart.
Forbes said because he is a minor, 15 per cent of Ryan’s earnings are funneled into a ‘Coogan account’ which is protected until he becomes a legal adult. A good portion of the rest likely goes to paying managerial and production fees—as well for all of those toys.
‘So what happens if Ryan, tomorrow, decides he no longer wants to broadcast his toy adventures for the world? Well, his managers and agents may not be too happy. But as for Ryan, ‘he’s got enough money for 100 lifetimes,” says Chas Lacaillade, the founder and CEO of Bottle Rocket Management, which represents many unboxers, in a Forbes report.